SELLING STRATEGY
INITIAL TARGET MARKET
IS NON-HOSPITAL EMS/
PARAMEDIC/MILITARY
UTILIZE EXISTING MFL RESOURCES FOR INITIAL SALES TARGETS
DEVELOP TARGET MARKET DISTRIBUTORS (MEDLINE, BOUNDTREE, HENRY SCHEIN, KERMA MEDICAL, MTMC)
ATTEND NATIONAL AND REGIONAL CONVENTIONS
SUPPLEMENT DISTRIBUTORS EFFORTS WITH PER DIEM REGIONAL PARAMEDICS
LAUNCH IN HOSPITAL ER 3-6 MONTHS POST EMS LAUNCH
OPERATIONAL PLAN FOCUS
INITIAL FOCUS ON AIRWAY MANAGEMENT
-
BUILD PREPRODUCTION UNITS AND BENCH TEST
-
FINALIZE DESIGN SPECIFICATIONS
-
MOLDS ARE COMPLETE, FINALIZE PRODUCTION TOOLING
-
MANUFACTURING PROCESS SPECIFICATIONS AND VALIDATION
-
FILE FOR REGULATORY CLEARENCE - FDA 510K
-
MARKET LAUNCH
-
INTERNATIONAL REGULATORY CLEARANCE AND LAUNCH
-
CONTINUE EXPANSION OF CURRENT IP
MFL SWOT ANALYSIS
STRENTHS
-
AGILE AND EXPERIENCED MANAGEMENT TEAM
-
CLINICAL EXPERIENCE
-
IP PROTECTION OF PRODUCT DESIGNS
-
USE OF HUB CONNECTOR APPARATUS
-
REVOLUTIONIZE DIAGNOSTICS & THERAPEUTICS
WEAKNESSES
-
COMPANY SIZE
-
FINACIAL RESOURCES
-
LACK OF MARKET PENETRATION
-
BRAND RECOGNITION
OPPORTUNITIES
-
LARGE MARKET SIZE & GROWTH TRAJECTORY
-
STALE TECHNOLOGY CURRENTLY AVAILABLE
-
MEDICAL DEVICE GIANTS AS PARTNERS
THREATS
-
MEDICAL DEVICE GIANTS AS COMPETITORS
-
LACK OF CAPITAL
-
PATENT COSTS
-
OVER SENSITIVE PRICE POINTS
COMPETITION*
-
COVIDIEN, TELEFLEX & SMITHS HOLD OVER 60%
-
ALL MANUFACTURERS CURRENTLY PRODUCE TUBES ONLY
-
RESPIRONICS (PHILIPS), ORIGION (COVIDIEN), AND MASIMO HAVE CAPNOGRAPHY TECHNOLOGY
